There are many ways in which my media project has developed and challenged forms and conventions of real media products in various ways. As my media product is a short film it uses many of the common conventions that are parts of real media short films. For example in my film we have used normal people, not stars (Richard Diers Star System).
My media product is around three minutes long which is suitable for a short film, not too long or short. When i researched into short films i also recognised the common convention off a twist towards the end, i have also used a twist in my short film to challenge the audiences undersatanding, this is an important part to my film as it concludes the story which finalises it to the audience. I feel as though my film challenges other short film products as the common types of genres used are horror and mystery, usually the more serious acts to connect with the older target audience, my film however is a teen drama which is not commonly used in the making of short films as i have tryed to make it as dramatic as possible.
I have found it hard to challenge the way in which a short film product can be produced because they all usually are home made productions with tight budgets or no whats so ever just like my product. On the other hand i have tryed to challenge other short film media products by using propps to an extreme level, not just costume or some kind off object. I have used cars as part of my propps, which come at an expense, luckily i was able to persuade my friend to use his car in my film. One convention we have used which is used within other short film media concepts is the use of black and white titles as this signifies a low budget production and reflects a documentary style as my film also draws in the aspect of the social realism as it is about real people and what they do in there lives and what actually happens in the real world. I have used some parts of Todorov's theory using the aspects of the seven character types as i have used the evil villan, the princess and the hero, which makes sense of the storyline as it is driven in a cycle.
Within my media product i have tried to challlenge other media texts, This has been very hard to do so i hvae been influenced by others as i have used lots of intertextual references. As our film is a teen drama i have took things from Skins such as the party aspect looking into teen life and culture drinking and taking drugs etc, also with the soundtrack and costumes which we have used as this is also part of the teen culture with the heavy dub step beats and jeans and t shirts with females in dresses etc, but also the cating who we have used have intertextual reference with Skins so much because they are normal people from a local area so the accent doesnt matter however it wouldnt appeal to the US audience as there are no southern characters playing any types of roles, but still hearing there accents the audience will recognise the steriotype of a northern production. This is the main intertextual reference however there is intertextual reference with films such as Rebel Without A Cause and Kidulthood as there is the same aspect between the love triangle with two male characters fighting over a female. From allof the teen avovled movies which i have watched i have taken small aspects into consideration but overall i have learnt how to use the characters to attract the correct target audience. Another way in which i have challenged other media products is that i have produced a teaser poster which many of the british films dont do as there films are put straight onto DVD, so they would have had trouble on getting on the cinema screens and magazines however i would be able to have a chance at showing my film in magazine reviews etc and especially on the big screen.
If i was to do this again i would like to challenge other short film media products even more by using more high tech equipment such as the crane camera, i would have used this when we filmed the last shot of the female character summer laid on the floor so that we could have zoomed out to show the surroundings and created more emotion and juxposition. I would have also liked to have been more extreme with the car scene by making the two cars crash into each other however i wouldnt have had the facility to do this as we would have needed stunt drivers and experts to make sure nothing would go wrong,but to do all of this we would need a higher budget and that would really push away the concept of a short film as it is about being creative and using your own imagination.
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