At the very begining of the project we were given a task to come up with at least two ideas, we then had to choose one which we found was suitable and what we liked the best. Then we had to produce an annamatic, which we then had to show on screen and gain audience feedback. The feedback which i recieved was very good however i didnt get a lot. I was told that they loved the aspect of the split screen and thought it was a really good idea and they thought the whole idea was very good however i was told that i needed to add more off a twist as it was a short film idea, and i was given the idea off having the main main character as a twin to reveal that he is not the main character his brother is.
Throughout the making of my final production i have gained audience feedback along the way with positive and negative issues brought up and then taken out further to develop what the feedback was from. When producing my film in Final Cut i have been getting audience feedback throughout several rough cuts which i have kept developing. The types of comments i recieved was that i needed to intercut the begining scenes a lot more so that it seems as though time travels faster but at the same time when i intercut i could change the track each time to signify clearly the change in time.
I was also told that i should add a sound track to the car scene to create more tension, so i was told to add some heavy rock to draw in a wider target audience and to make the clips of the car scene seem faster. I was also told i should film a clip to fill in a gap to make one part of the film seem to follow onto the next clip smoothly however when i did this i was told that the clip was too dark so i decided to add a filter to change it, which worked really well. At the begining of my film i have a clip which is the ending however i was told i should add a black and white filter to make it signify the past. I was told some positive points such as they liked the narrative concept and thought that the car scene worked really well and was really effective. I was also given some feedback which i didnt under take as we were tight for time as we would have had to film some more footage. We were told that we should have had a clip between the argument with the boys in the house and where they are outside pushing and shuving each other, we were told it would be ideal to have a clip with the people at the party looking really shocked and nervous. We did add a clip where the camera focused on the two male characters feet as they pushed each other outside of the door, however the lighting wasnt correct and from our audience feedback we got the impression that it didnt fit and the audience lost track of the story line however this was a trial and error presuedure we went through. We were also told that it would be a good idea to have a sound of a car door slamming when the two male characters get into there cars as this woukld have provided more exposition. Lastly we were told that it would be good to intercutt the car scene even more such as zooming in with short clips when the camera focuses on the characters when they are sat in the cars.
For the ancillary texts i was given lots of feedback such as for the poster i was told to change the font to make it more appealing to the target audience. Firstly i made the poster where i blended the three main characters into a a night sky background with a title etc, however i had some feedback which was the page should be portrait instead of landscape and the main part of feedback i was given was that i should include the headlights as they are the main point of the story line and throughout the ancillary texts and the main product the headlights are seen as the common convention of Driven Away and the house style. I should fade out the characters into the background more so we can see the car in the background, to add quotes to create more exposition towards the audience trying to attract a wider target audience as the reviews which are on the poster are from the SUN Local and the BBC these are oposites so it shows binary oposition, make the title much bigger and also make the title in italics so it actually looks as if it is being driven away.
I have learnt a lot from my audience feedback especially most of my feedback has been from my fellow piers and luckily they are my target audience so it has been very convenient in the way in which i have collected my feedback from the correct people. When taking this audience feedback i have learnt overall that undertaking the feedback needs to be taken on board and something needs to be done about it and by doing this it makes the target audience much happier and makes the film fit more into place. Also the whole product has a much more understandment towards the target audience and it shows that audience feedback always counts. Audience testing is so important such as the case where BJD nearly failed the US distribution from fellow NBC Universal subsidiary Miramax as the audeince at the US testing screen were perplexed by early references to curry turkey, however they turned it around when Colin Firth turned around and was wearing a riendeer rumper. So what i am trying to say is that the more audience feedback that is collected the much better the final product as you are giving the audience what they really want to see.
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